What Should be the Biggest Investment in Your Business or Company?
Before you answer that, think about the last time you called a customer service representative—was the person courteous or was the person rude? How did the call affect the way you would approach doing business with them in the future; did it aid with your decision to either cut ties or continue using the service the company provides?
The answer is obvious: your biggest investment should be your employees. Providing proper guidance and training for your employees, followed up by recognition for their efforts through praise, awards or a promotion is going to ensure you remain in good standing with your customers. After all, employees are your direct link to your customers and unless your business is a total monopoly, good customer service can make or break good business relations.